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+
Customers
20% of adults and 50% of minors encounter fake or deceptive images or videos online.
Invisible Digital Watermarking for Images & Videos
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+
Countries
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Million
Media Assets
About Us
SOURCE-IDENT
SOURCE-IDENT builds on the deep expertise of our sister solutions COPY-IDENT and BRANDS-IDENT - leaders in global image monitoring, copyright enforcement, and worldwide brand protection.
For more than a decade, we have supported photographers, agencies, media companies, and international brands in identifying unauthorized image use, tracking brand assets, and safeguarding the integrity of digital content.
Across both industries, one challenge has remained constant:
the lack of reliable documentation and traceability for image, video, and product licenses. Most rights holders, brands, distributors, and agencies cannot accurately track who received which file, how it was used, or whether a usage is authorized.
SOURCE-IDENT solves this problem through its AI-powered invisible digital watermark, which embeds a unique, tamper-proof identifier into every image and video - customizable per user, per license, or per distribution channel.
Industries
Key Application Areas
copyright protection
SOURCE-IDENT adds a non-removable copyright watermark to every file. This makes it possible to:
- verify authorship
- identify unauthorized usage
- track the distribution path of media
This strengthens your overall rights enforcement strategy and pairs seamlessly with COPY-IDENT.
brand protection
The invisible watermark distinguishes authentic assets from copied, altered, or counterfeit versions. Brands can use SOURCE-IDENT to protect:
- product images
- brand videos
- marketing visuals
The invisible watermark distinguishes authentic assets from copied, altered, or counterfeit versions - especially important for e-commerce, marketplaces, and global brand protection programs, complementing BRANDS-IDENT.
fake news & deep fakes
In a world of manipulated media, SOURCE-IDENT acts as a trust layer for digital truth. It allows organizations to prove:
- which images and videos are original
- which files were manipulated or AI-generated
- which news sources are reliable
Ideal for publishers, governments, NGOs, corporations, and institutions that require media authenticity verification.
HOW IT WORKS
AI Powered
SOURCE-IDENT uses a modern AI model to apply a tamper-proof invisible watermark into the file. Unlike metadata or overlays, the watermark is embedded in the content itself.
It remains detectable even after:
- compression
- resizing & scaling
- color changes & filters
- cropping
- screenshots
- overlays of text or other graphics
This makes SOURCE-IDENT one of the most robust watermarking solutions available today.
Our system ensures each asset carries a unique watermark for clear, provable ownership, tracing 24/7
0
%
increase in deepfake video volume since 2019, making authenticity verification a global priority.
0
%
of all images shared online are used without a proper license
<
0
ms
to verify the origin of an image or video across the entire web using our AI detection engine.
INDUSTRIES BENEFIT
Why SOURCE-IDENT
FEATURES
Industry Leading
- Invisible digital watermarking
- AI-powered media authenticity checks
- Custom watermark ID per file or user
- Enterprise API
- Cross-media detection for images, videos & screenshots
- Content origin tracking
- Anti-manipulation watermark technology
PROTECT YOUR COMPANY FROM COUNTERFEITS AND UNAUTHORIZED USE OF IMAGES ON A GLOBAL SCALE
About Us
MEDIA-IDENT provides cutting-edge tools and copyright enforcement services to protect and monitor media and brand assets worldwide, minimizing unauthorized usage risks and protecting intellectual property.
© 2026 · MEDIA-IDENT Group GmbH